I like complicated problems with simple answers.

I started my career as a copywriter, which probably explains why I’ve always been drawn to the same challenge: finding the clearest, most compelling way to tell a story.

Since then, I’ve built a career helping companies figure out what they stand for, how to talk about what they do, and how to turn that story into growth.

Sometimes that means repositioning a company. Sometimes it’s launching a product or category, rebuilding a brand, igniting demand, shaping a go-to-market strategy or giving Sales a better story to tell. The common thread is usually the same: something valuable isn’t as clear or compelling a it could be.

I’ve done that at very different stages of growth, from building things from scratch to helping larger businesses figure out what comes next.

I’m at my best when the answer isn’t obvious yet. Finding the sharpest idea, making it useful and turning it into something that moves the business is the part I enjoy most.