I make companies easier to understand.
And harder to ignore.
Growth changes what the business needs from marketing. Knowing what matters most, building the right system and driving real impact is the unlock.
Selected Work
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Creating a Category
Rebranding to Session AI: creating a new category called in-session marketing.
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Beyond the Sales Deck
GroundControl: Turning the traditional deck into an interactive experience.
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GTM Launch
Cost Per Visit: Launching a groundbreaking performance model.
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Scaling a Brand
GroundTruth: Positioning a brand for global hyper growth.
A LITTLE PROOF.
$8M → $180M+
Helped scale GroundTruth from early stage to global growth
CMO
Led Session AI through rebrand, repositioning, category creation and GTM
18+ YEARS
Built brands, teams and marketing programs from early stage through scale
The work starts with the business and ends with impact.
MY APPROACH TO MARKETING.
Start with the business.
Marketing problems rarely begin with a missing campaign. I want to understand what the company is trying to change, how it wins, where customers get confused and what Sales struggles to explain.
Build ideas that travel.
A good strategy shouldn’t live in a deck. It should work on a website, in a sales conversation, at an event, in a product launch and across everything that shapes the brand.
Make complexity useful.
Complicated products don’t need complicated marketing. Some of my best work has come from finding the clearest, most compelling way to explain something genuinely difficult.
Make it matter.
I care about craft, brand and creativity. I also care about revenue, adoption, sales effectiveness and whether the work actually changes something for the business.
Builder. Operator. Marketer.
I’ve spent 18+ years helping companies navigate moments of growth, transformation and reinvention — when the product is evolving, the story needs sharpening, or marketing needs to catch up with where the business is going.
I helped scale GroundTruth from $8M to more than $180M in revenue, later served as CMO of Session AI, and have built and led marketing across companies at very different stages.
My work has spanned positioning, brand, product marketing, go-to-market, integrated campaigns, content, research, digital experiences and sales enablement — as well as building the teams and operating systems behind the work.
What connects it all is simple: understand the business, find the clearest story, and build marketing that moves it forward.